The company widely utilizes and implements a diverse mix of digital marketing tools. The main focus is on using Google Marketing Platform, which has allowed for centralizing advertising expenditures and increasing data transparency. In the Republic of Moldova, Samsonite adapts its marketing strategy to local conditions, focusing on data analysis and testing various channels to improve return on investment (ROI). As a result of these measures, the company has managed to increase advertising efficiency by 25%, while reducing expenses by 77%.

Samsonite’s sustainability efforts focus on several key areas to minimize environmental impact and promote responsible business practices.

Sustainable Materials

One of Samsonite’s main initiatives is the use of sustainable materials in their products. A significant example is the Recyclex™ material, which is made from at least 50% recycled plastic bottles. This material is used in various products, including suitcases, backpacks, and children’s luggage, thus reducing waste and giving plastic a second life in durable, long-lasting items.

Eco-Friendly Collections

Samsonite offers several product lines specifically designed to be more environmentally friendly. These include the Proxis and C-Lite collections, which use innovative materials and designs to enhance durability and sustainability. For instance, the Proxis range uses Roxkin™, known for its resilience, and comes with a unique service plan that encourages recycling and reuse after use.

Production and Operations

Samsonite is also committed to improving the sustainability of its production processes. The company aims to reduce its carbon footprint through energy-efficient manufacturing practices and by optimizing logistics to reduce emissions. Additionally, Samsonite strives to ensure that its factories adhere to high environmental and social standards.

Product Longevity and Recycling

A cornerstone of Samsonite’s sustainability strategy is the emphasis on product longevity. By creating high-quality, durable products, the company reduces the frequency of replacement, thus minimizing waste. Furthermore, Samsonite offers repair services and encourages customers to recycle products through initiatives such as the "wecare" service plan, which includes free personalization and repair services, promoting a culture of reuse and recycling.

Corporate Responsibility

Beyond environmental initiatives, Samsonite is dedicated to corporate social responsibility. This includes ensuring fair labor practices in its supply chain and contributing to the communities in which it operates. Samsonite also participates in various philanthropic activities and partnerships aimed at promoting social welfare and environmental conservation.

Overall, Samsonite’s sustainability efforts are comprehensive, covering materials, production, product lifecycle, and corporate social responsibility, demonstrating a strong commitment to reducing environmental impact and promoting a sustainable future.